With the introduction of Snapchat filters, huge brands like GE, Minions, Ted 2, McDonald’s, The Hunger Games began experimenting with these filters to reach out to younger clientele. These filters help to effectively reach this demographic that is always clicking selfies and snaps around town, with no time for Facebook or Twitter.
Should your business dive into this latest trend? Before you head out and invest a part of your marketing budget to buy Snapchat filters, let’s first set a few things straight. If you still believe that Snapchat is limited to a particular age group and isn’t that much popular, then you are wrong. Take a look at these top Snapchat stats for the last year, http://www.adweek.com/news/technology/here-are-6-new-snapchat-stats-show-why-marketers-want-inside-walled-garden-167629. Snapchat clocks in 4 billion views per day, which is equal to the number of views Facebook receives per day. Yes, you read it right. Snapchat is on par with Facebook when it comes to Social media popularity. Don’t you think it’s high time to include this highly popular app to your digital marketing strategies?
The Basics – What exactly are these Filters?
Consider Geofilters as exclusive watermarks for your snap that can be added only when you are in a particular location. Designers and graphic artists are encouraged to use this simple tool to add personalization to a particular Snapchat community. All you have to do is simply mark your territory and add an image for it. The only catch here is that your image must be original and will be available only after approval from the Snapchat team.
How do I know the Availability of these Filters?
For instance, if you are in a particular location like the London Eye or the Times Square when using Snapchat, specific Geofilters become available for you to use. You can add them to your Snapchat images and share it with your friends. These filters can either be created by the admin team of Snapchat, or the design community or by particular brands. Users are delighted to use these filters as they are available only in specific locations for a specified time.
For a whole generation that is in the grips of “Catch all the Pokemon that you can,” these Geofilters are yet another way to boost their street credentials. They are a means to brag and show off to friends. For brands, this opens a whole lot of possibilities. You can now tap into a huge segment of audience with absolutely minimal investment.
How to Reach More People with Geofilters?
A Geofilter is only efficient when people use it and share it with their circle of friends. If your filter features offensive or copyright violated images, then the Snapchat team won’t approve it in the first place. Even if it passes the team, people won’t feel inclined to use them. Make sure that the filter you create is pleasing and relates to a particular event.
Also, the filter should look and feel professional. Custom built filters are a great way to reflect your brand’s essence and personality. Several professional firms help you in designing custom Snapchat filters for an event.
So, when you plan a corporate event in the future, don’t forget to go in for Snapchat Geofilters to increase awareness about your brand.